Recently our team compiled a list of what we've learned so far about selling to and serving customers.
These are tips, ideas and best practices from our combined real-world experience in Direct Sales as well as being customers ourselves. Do you recognize the common theme throughout?
It’s all about relationships, the personal touch you don’t get other places, superior customer service, someone to talk to for help.
Younger people will spend money on a product if they like it and if what they want is important to them. Especially beauty products!
Focus on the positives of what we do or sell. Have confidence in what we offer, it will attract people to us. Keep negatives in our back pocket – only bring up if asked.
Go out with attitude of:
I can help you with that problem or need
You (your problem or need) is the reason I started my business
Younger people aren’t very aware of Direct Sales. It’s an opportunity to educate them and focus on what we have to offer that will enhance their lives. (Our services and products - NOT the business opportunity.)
Samples are a great way to introduce our products. Let people try then buy.
Find our niche first, identify our passion – will lead us to our target market.
When you fill a need, people flock to you. Find the need.
Our ideal customers:
People who want the personal touch
People who want quality products
People who are more interested in quality than price
Product knowledge is key. It impacts our credibility if we don’t know off the top of our head. We must know prices, too. Memorize and drill.
Our customers expect more from us. We must provide more. We are held to a higher standard.
Sell passionately. Show the conviction and belief you have in your product. Share your story.
With people we know personally, raising awareness is the best first step. Low pressure. Tell them what we do and who we serve, give them a business card, ask them to contact us if they want to learn more, try or buy, refer someone, etc.
“Cultivate the garden.” Let the business grow organically. Don’t force it.
Ideas for authors to market themselves – applicable to nearly every business.
For the most part, we get into the business to earn money. When we offer a product or service, it is not the same as recommending a movie or book to family and friends. We will make a profit (financial gain) from the sale of our product or service. The products have to be good and worth the cost – then it doesn’t matter if you are making a profit.
Perhaps we need to work on our mindset – we are a business. All businesses make money, some more than others. We deserve to earn a reasonable profit for giving value and service to our clients/customers.
After the sale is made, let customers know we will be checking back with them in a week or two to see if everything is working the way the wanted/expected. Perhaps utilize Constant Contact or other service to check in with customers every month or two.
It’s important to know your customers! Know who wants to be contacted, who wants to be left alone, and HOW to communicate with them. Get buy-in up front.
Make it a relationship along with offering your products or services. Some customers are self-service and others want lots of personal attention. Recognize personal events, birthdays, holidays, things they are involved in, shared interests. Stay in touch and make it a fun, caring experience!
Do you have other ideas you'd like to share?
What This Blog Is About
What This Blog Is About
Most web sites and blogs about Direct Sales / Network Marketing / MLM focus overwhelmingly on the negative - what's wrong with it, bad experiences, scams, etc. This blog is different. While we discuss the Three Fatal Flaws and other problems with current industry practices, our focus is on positive and pragmatic SOLUTIONS.
Our Vision: To reform and transform this noble and time-tested industry into a positive force for good that powerfully and effectively serves and supports the best and highest good of people, community and planet.