A friend who was briefly involved in direct selling rhetorically asked, "Why would anyone buy from me instead of the grocery store - which is cheaper and more convenient, and the products are just as good? What could I bring (to the sale of dish soap, vitamins or shoe polish) that is worth the inconvenience of having to contact me and wait for me to deliver?"
Excellent questions. I ponder my friend's words as I walk the aisles of my local supermarket and big-box stores. There must be a powerful and compelling reason to purchase a service or product from a direct seller instead of conveniently picking it up while shopping for everything else.
Recently an article in the Washington Post discussed the role technology is playing in the retail world that enable companies to get items to consumers faster than ever before. For example, Amazon is experimenting with drones, drive-through pickup and two-hour home delivery. They also offer a way to quickly reorder a product by pushing a button attached to the item that places an order through a smartphone, the product appearing on one's doorstep a short time later - the ultimate in instant gratification and convenience.
Retail stores, online web sites and technological innovation provide consumers with a vast selection of services and products, low prices and convenience. How can direct sellers compete? Are we even relevant in today's highly competitive and rapidly-changing world?
The answers are absolutely crucial to the survival of our industry. If we cannot provide competitive value to consumers so they choose to buy from us instead of the competition, there is no reason for our industry to exist.
The next step for the Simple Solutions Project team is to address this critical issue.
What This Blog Is About
What This Blog Is About
Most web sites and blogs about Direct Sales / Network Marketing / MLM focus overwhelmingly on the negative - what's wrong with it, bad experiences, scams, etc. This blog is different. While we discuss the Three Fatal Flaws and other problems with current industry practices, our focus is on positive and pragmatic SOLUTIONS.
Our Vision: To reform and transform this noble and time-tested industry into a positive force for good that powerfully and effectively serves and supports the best and highest good of people, community and planet.