What This Blog Is About

What This Blog Is About

Most web sites and blogs about Direct Sales / Network Marketing / MLM focus overwhelmingly on the negative - what's wrong with it, bad experiences, scams, etc. This blog is different. While we discuss the Three Fatal Flaws and other problems with current industry practices, our focus is on positive and pragmatic SOLUTIONS.

Our Vision: To reform and transform this noble and time-tested industry into a positive force for good that powerfully and effectively serves and supports the best and highest good of people, community and planet.

Wednesday, July 15, 2015

Stop Pushing The Damn Business Opportunity!

The public is tired of the old approach to Direct Sales/Network Marketing/MLM as taught by The System. It simply doesn't work any more - and it's killing our industry.

People must stop using the old, tired and ineffective approach if our industry is to survive.

One of my relatives was asked by the husband of a friend to meet for coffee. It was the same worn-out presentation: My wife and I just started this exciting new business selling ... here are the great products ... you can do this too ... here's how much you can make ... just get five people to join your team ... blah, blah, blah.

My relative has been approached dozens of times in the same way, is tired of hearing it and simply says NO whenever someone asks. Even if the product is potentially beneficial, the constant focus on recruiting and money destroys any possibility of further discussion. 

A colleague recently told me that if she is asked to go to another home party, she's "gonna scream!"

Another colleague said he is tired of being invited to attend opportunity meetings for the latest "miracle" product and promise of getting rich.

People are weary and wary of the hard sell, the alleged miracle product and empty promises of easy, big money. 

No wonder our industry suffers from a 98% failure rate and horrible reputation.

We must concentrate on serving CUSTOMERS first, not pushing our damn business opportunity on everyone!

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