What This Blog Is About


What This Blog Is About

Most web sites and blogs about Direct Sales / Network Marketing / MLM focus overwhelmingly on the negative - what's wrong with it, bad experiences, scams, etc. This blog is different. While we discuss the Three Fatal Flaws and other problems with current industry practices, our focus is on positive and pragmatic SOLUTIONS.

Our Vision: To reform and transform this noble and time-tested industry into a positive force for good that powerfully and effectively serves and supports the best and highest good of people, community and planet.

Monday, July 6, 2015

Direct Sales Industry - Room to Grow

Although it seems that everyone knows about the direct sales industry, there is room to grow. Did you kinow that, in terms of market size, our industry comprises a rather small part of the economy, at least in the United States?

In 2014, about $30 billion dollars in services and products were sold through Direct Sales distributors. Compare that to the e-Commerce (online) market, around $425 billion dollars, and the gigantic size of the overall Retail market, $4.5 trillion dollars.

Another figure to boggle our minds: Total consumer spending is about $12.5 trillion dollars per year, approximately 70% of the entire $17.7 trillion dollar United States economy. (Now you know the main reason economists pay so much attention to how much money you and I spend - it's a primary indicator of our country's economic health.)

Getting back to Direct Sales, what the above numbers mean is that our industry's size is only 7% the size of the e-commerce market and a minuscule .6% (six tenths of one percent) of the entire retail market...and a tiny fraction (.2%) of consumer spending nationwide.

We definitely have room to grow!

More interesting statistics about our industry:

  • There are about 15 million distributors
  • Average annual sales per distributor is $2,000

Imagine if more consumers chose Direct Sales as the way to purchase services and products they use every day. What would that mean for us? Let's say 10% of retail spending went through Direct Sales instead of big-box stores and online web sites. Average annual sales per distributor would explode, from $2,000 per year to $300,000! What would that mean for you, your family and your team?

(Side note: A key part of our project's educational outreach is to encourage participation in the Buy Local and Buy American movements. Properly positioned, Direct Sales could play a leadership role, bring tremendous value to customers, community and planet - and benefit accordingly. More on this later.)

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