In 2014, about $30 billion dollars in services and products were sold through Direct Sales distributors. Compare that to the e-Commerce (online) market, around $425 billion dollars, and the gigantic size of the overall Retail market, $4.5 trillion dollars.
Another figure to boggle our minds: Total consumer spending is about $12.5 trillion dollars per year, approximately 70% of the entire $17.7 trillion dollar United States economy. (Now you know the main reason economists pay so much attention to how much money you and I spend - it's a primary indicator of our country's economic health.)
Getting back to Direct Sales, what the above numbers mean is that our industry's size is only 7% the size of the e-commerce market and a minuscule .6% (six tenths of one percent) of the entire retail market...and a tiny fraction (.2%) of consumer spending nationwide.
We definitely have room to grow!
More interesting statistics about our industry:
- There are about 15 million distributors
- Average annual sales per distributor is $2,000
Imagine if more consumers chose Direct Sales as the way to purchase services and products they use every day. What would that mean for us? Let's say 10% of retail spending went through Direct Sales instead of big-box stores and online web sites. Average annual sales per distributor would explode, from $2,000 per year to $300,000! What would that mean for you, your family and your team?
(Side note: A key part of our project's educational outreach is to encourage participation in the Buy Local and Buy American movements. Properly positioned, Direct Sales could play a leadership role, bring tremendous value to customers, community and planet - and benefit accordingly. More on this later.)